Dean & Dyball - case study

Dean & Dyball Case StudyDean and Dyball is a leading multi-disciplinary contractor and a well-resourced commercial property development company, based in Ringwood, Hampshire. With over 1,200 staff, an annual turnover in excess of £300m and a modern fleet of plant and equipment, Dean and Dyball’s building and civil engineering capability provides a comprehensive service for construction and rail clients.

The Challenge

Following the successful development of a brand new marketing strategy, Dean and Dyball quickly identified the need to refresh its website, to support the campaign and ensure message and brand consistency across all of its touchpoints. The company was also experiencing difficulty with the compatibility of its original website with some popular browsers, including Internet Explorer 7, causing the site to appear corrupted to visitors.

“We wanted our website to reflect our strong corporate social responsibility values and people-focused approach, as well as showcase our key active and completed projects across the UK,” explains Communications Manager at Dean and Dyball, Kate Cusack. “We also required a more modern and appealing look in line with our ‘Built With Pride’ strapline. Reliability, easy navigation and clear communication of the many business facets of Dean and Dyball were also important factors.”

In addition, Dean and Dyball required a fully functional content management system (CMS) to ensure that it had complete control over content in-house, as Cusack adds, “The existing CMS had a tendency to crash or time out meaning we weren’t able to update the website as quickly as we required.”

The Solution

Hampshire-based website design and marketing company Clickfire was presented with a brief to produce a brand new, fully content managed website for Dean and Dyball in three and a half months.

Cusack explains the decision to select Clickfire for the job, “Clickfire had really done its research on our markets and knew exactly how to translate our requirements into reality. It had the capacity to turn the whole brief around within the timeframe and within a budget we felt comfortable with. The team’s proactive approach was impressive and they had some very effective ideas on how we could improve certain aspects of the website.”

One of the website’s key features, developed specifically for Dean and Dyball by Clickfire, enables visitors to easily search and select projects by Dean and Dyball at a glance and in detail. The database-driven search tool, developed using an Ajax architecture, identifies work based on market sector and is available from the ‘Projects’ section of the website, as well as via dedicated pages for each industry the company works within: rail, building, developments or civil engineering.

Dean and Dyball has also installed Clickfire’s Swirl 5.0 CMS, which empowers its non-technical staff to manage the content of the website. Using Swirl 5.0, the company can quickly add the latest projects to the database, publish news and add image galleries using simple templates, ensuring the website is as up-to-date as possible.

The Results

“As a multi-disciplinary business we want people to understand what we can offer,” says Cusack. “I believe Clickfire has achieved this with the new website. There are numerous elements that draw the visitor in, from the flash animation on the homepage or the latest news, Dean and Dyball’s work in a specific market sector or a job with the company, there is something to grab your attention immediately.”

She continues, “There was a lot of information to include due to the sheer breadth of the work we do, but Clickfire still managed to complete the work a week ahead of schedule. Despite the website being quite large at approximately 250 pages, navigation is simple and it is compatible and reliable displayed in any browser, meaning that each visitor gets the same experience,”

Swirl 5.0 has enabled Dean and Dyball to make rapid content changes to their website, thus avoiding the costs and lead times associated with using a third party web agency.
“Swirl 5.0 is a very reliable and solid tool. Being able to maintain our own content is vitally important as it gives us complete flexibility, control and updates can be made immediately, from job vacancies to news releases and of course new projects. Clickfire’s technical team are always on hand to help and support any aspect of the software, which provides peace of mind,” remarks Cusack.

The replacement of the previous CMS with Swirl 5.0 has also delivered additional benefits to Dean and Dyball, including the ability to add job vacancies. New opportunities are automatically emailed to registered candidates who have expressed an interest in working for Dean and Dyball.  The system’s intelligence ensures that candidates only receive vacancies that meet their pre-defined criteria.

“The whole website has been given a lift and overall feedback has been very positive, internally and externally. The brief has been more than met, our previous technical issues have been eliminated and I am confident that it clearly conveys Dean and Dyball’s corporate messaging and values to the visitor. I am looking forward to continuing to work with Clickfire in the future to make it even better,” concludes Cusack.


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